My mission is to reconnect Afro-Black people with the rich heritage and unmatched benefits of shea butter. This natural treasure from our continent has been used for generations, nourishing our hair and skin in ways no other product can. We don’t need to chase after products seen as luxurious by others when we have our own. Shea butter is luxurious, a treat for the body that makes you feel good, confident, and taken care of.

This is about more than just skincare; it’s about reclaiming and celebrating what is ours. Our mothers and grandmothers knew the power of shea butter, using it to care for themselves and us. It’s time we embrace this legacy wholeheartedly, honoring our culture and the natural beauty of our heritage.

Our Values

Authenticity: Staying true to our roots by offering products that honor and reflect our cultural heritage. 

Empowerment: Ensuring that the Africans who produce our shea butter are fairly compensated, supporting their communities and livelihoods.

Sustainability: Committing to environmentally responsible practices, from sourcing to production.

Quality: Delivering products made with high-grade ingredients directly from the source, ensuring excellence in every jar.

Cultural Appreciation: Celebrating the traditions and wisdom passed down through generations, embodied in the products we create.

Social Responsibility: Operating with integrity, prioritizing the well-being of the people and communities involved in every step of our process.